Wednesday, September 16, 2015

Ovum: 3 Key Factors to Best Broadband Consumer Experience

A new report by Michael Philpott [pictured], Practice Leader Consumer Services, Ovum finds that "In order to support their expectations of their broadband experience, the majority of fixed line consumer broadband users surveyed need a download speed of at least 10Mbps .. the best consumer experience is supported by three key factors: 
  • a download speed of at least 10Mbps; [related post - "Broadband Minimal Speed is ..." - here]
  • a stable and reliable network that delivers content with a wait time of no more than 3 seconds; and 
  • outstanding customer service that can resolve most customer issues at the first point of contact.

The research, which combined a consumer survey with quantitative market data on the fixed broadband market in 30 countries, confirmed the rise of SD and HD video as a commonplace application that is driving the end-user experience, and hence the need for networks to be able to support high-quality video delivery". 

See "Ovum:10Mbps has become the new minimum to support customer broadband expectations" - here.

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