Mobixell Networks announced that "StarHub, Singapore’s fully-integrated info-communication company, has selected Mobixell Seamless Access as its mobile data traffic management solution. Seamless Access was chosen by StarHub to reduce costs and enable introduction of new and futuristic services, such as video optimization, personalized advertising and content filtering (see "Mobixell and Commtouch Offer Parental Control W/Real Time Content Categorization" - here), for the next generation mobile Internet".
Liong Hang Chew, Assistant Vice President of Mobile Network Engineering at StarHub said, “ .. At the same time, implementing Seamless Access will enable future services such as content security and other possible revenue-generating features"
At the end of 2011, StarHub had 2.2M mobile subscribers, of which 49% were post-paid, generating 81% of revenues.
- StarHub (Singapore) Selected Neuralitic for Usage Profiling and Monetization - here
- StarHub Uses Huawei to Reduce Network Signaling by 83% - here