Sprint CEO: "we have no plans go to tiered data pricing"

 
  

Unlike what we have seen recently from several mobile operators (Verizon, AT&T, O2 UK) Sprint sees the value in simplicity.

During the Q2 earning call yesterday, Dan Hesse, Sprint CEO, said in a response to a question from Simon Flannery (Morgan Stanley):

"With respect to tiering, right now, we have no plans go to tiered data pricing. That doesn’t mean we won’t. We will continue to monitor the situation, but so much of our brand, what we’re showing is, customers will pay a premium of simplicity. Our bundle plans and our simple plans are helping us in churn, are helping our brand, so we won’t take the decision lightly to move away from our current structure to something as you’re discussing around tiering. So I’m not excluding it as a future possibility, but we currently have no plans to do that and see no need currently to move in that direction "

See "Sprint Nextel Corporation Q2 2010 Earnings Call Transcript" by Seeking Alpha, here.