Vince Lesch, Tekelec's CTO (which carries the former Camiant Policy Management offering) explains in a short video (see below) why mobile carriers are and will be doing better than Over-the-Top content providers.
His main arguments are:
- OTT players are totally dependent on mobile operators
- The customers are willing to pay for the mobility value much more than they pay for content. Mobile operators are generating $40-50 a month from each customer while an OTT provider generates a quarter of a penny (if I heard right)
- An OTT provider targets the national or global population, and is not limited to a single carrier's customer base
- A mobile operator has to maintain a very expensive infrastructure (see - "AT&T will invest $19B this Year to Upgrade the Network" - here) to provide the mobility - significantly less than the cost of providing content to a much bigger audience.
As a result, mobile operators are facing the challenge of increased costs vs. decreasing revenues ("scissor effect") - only Value Added Services may improve this.
Can the operators provide enough valuable content without cooperating with OTT players?
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