DPI Deployments (18): Du [UAE] Uses Openwave to Optimize its Mobile Service

   

Openw ave announced today that "du, the integrated telecom service provider in the United Arab Emirates, has selected several products to help du better manage and monetize their mobile network traffic through the optimization of web and video content delivery to a wide range of mobile devices"

See "du Selects Openwave's Context Aware Mediation Platform to Enhance Its Growing IP Mobile Traffic" - here.

du, operating in the UAE, has 3.7M mobile subscribers (March 31, 2010) of which 4% are post-paid, and 77K fixed broadband lines. The company has an exclusive non-equity strategic partnership with the Vodafone Group.

"We wanted the most efficient way to manage our growing network traffic so that we could improve our users' experiences, while at the same time create new services," said Hatem Bamatraf, Senior Vice President - Network Development, du. "We believe the quality of Openwave's Context-Aware Mediation solutions will provide us with the advanced technology needed to deal with all types of traffic, especially online video through Openwave Media Optimizer. These targeted solutions are expected to also help us provide customers with the products and services they really want when they want them, and all at affordable prices

du selected Openwave's products focused on traffic optimization: Media Optimizer, Web Optimizer, Integra,  Web Adapter, and Media Adapter.