Monday, August 23, 2010

Survey: "Mobile providers are remodeling their pricing strategies"

A survey commissioned by international law firm Freshfields Bruckhaus Deringer "mobile challenges survey" concludes that "Mobile operators moving towards usage-based pricing models to relieve network congestion and contain the cost of funding next-generation networks"

See "The beginning of the end for flat-rate mobile tariffs" - here.

"Almost half of international mobile executives (48%) predict mobile operators will focus on developing new pricing models over the next three years, with 55% agreeing that tiered pricing is the way forward in mature markets and 47% arguing flat-rate “all-you-can-eat” data tariff plans are damaging their ability to increase revenue"

Natasha Good, co-head of Freshfields’ mobile group, says, ‘Mobile providers are remodelling their pricing strategies to sweat their assets whilst tentatively looking at new product offerings .. Usage-based pricing is a logical solution. ... By squeezing demand for bandwidth through pricing, mobile operators are less likely to opt for traffic management tools such as choking the pipeline for users, perceived by some regulators to violate so-called net neutrality objectives .. To maintain profitability, avoid being categorised as just a “dumb pipe” and make customers “sticky”, network operators will look to join forces with content providers and application developers

Related posts:
  • Ofcom: Mobile Data Volume +2234%, Revenues +90% (in 2 Years) - here
  • TeliaSonera's New Business Model: Value-based Pricing - here





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