The following article provides good review of the way mobile operators may drive new revenues by deploying Content Based Billing business model. DPI plays a major role in establishing this model (see section 4.3).
"With the increasing demand from customer, Mobile Network operators must adapt Content service system, the content based billing system work not only to provide billing architecture as well as support to trap customer’s choice of content with this in future new service of customer’s choice also served to customers. For Mobile Operators advantages with Content based billing are:
- Increase revenue potential through more granular billing
- Realize revenue sooner by offering prepaid services
- Differentiate the brand to strengthen customer loyalty
- Move up the value chain by offering services in addition to simple access"
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