Thursday, February 24, 2011

Parks Associates: "Mobile data services will generate $500B in global revenues for mobile carriers in 2015

A new report by Harry Wang (picture), Director, Health & Mobile Product Research, Parks Associates concludes that ".. Almost 50% of U.S. mobile phone users pay for mobile Internet access, and the popularity of mobile data services will continue to grow revenues for carriers.. Parks Associates analysts forecast mobile data services, including messaging, Internet, apps, entertainment services, and machine-to-machine (M2M), will generate $500 billion in global revenues for mobile carriers in 2015, up from $204 billion in 2010"

See "Parks Associates reports almost 50% of U.S. mobile phone users pay for Internet; global data revenues to reach $500 billion by 2015" - here and here.

Compare to "Infonetics: Mobile Broadband Service Revenues to Triple by 2014" - here, forecasting $870B in 2014.

Data services are a future revenue driver for mobile operators, but mobile broadband creates a new set of challenges for them .. Consumer desire for richer mobile experiences and the market demand for services and applications built on open access could undermine their walled-garden business model. Operators will have to adapt their business models to sell more value-added data applications on top of access services. The key question is what types of mobile data applications will have a broad appeal and help operators differentiate from many would-be mobile service offerings from third-party aggregators and distributors.”

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