A year ago Zain Kuwait reported "500% Increase in Mobile Data in 6 Months" (here) and now the mobile operators is preparing for fair use and personallized services. According to a press release issued by Nokia Siemens Networks today - "The operator has unified its customer data that was previously distributed across the network into a single database based on Nokia Siemens Networks’ One-NDS platform. The deployment promises better insights into customer preferences, savings in capital and operating costs, and up to a six-month reduction in time to launch new services". Zain Kuwait has 1.9M active subscribers (September 30, 2010).
Fahad Al-Ali, network director, Zain Kuwait said: “A rapid increase in traffic necessitated a better understanding of customer behavior .. we are equipped to accurately predict usage and capacity requirements, and offer new services such as fair use policy and tailored marketing services”.
See "Zain Kuwait customers to get full impact of individual communications experience" - here.
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