Saturday, February 1, 2014

[Juniper Research] MNOs will Convert OTT into $20B Opportunity

A new report by Anthony CoxJuniper Research finds that "Mobile network operators will generate revenues of close to $20 billion by 2018 through strategies involving internet based voice or 'carrier OTT' .. These Internet voice revenues will be derived from new service propositions and bundles delivered through partnerships with stand-alone OTT (Over The Top) service providers .. while OTT service providers have been successful in creating impressive user bases of mVoIP customers, many future revenue generating strategies are likely to involve traditional carriers that have a billing relationship with the end-user and guaranteed QoS (Quality of Service)".

The report also "observes that stand-alone mobile VoIP players are becoming increasingly sophisticated in their service offerings and are developing more ways to monetise services. Meanwhile, VoLTE (Voice over LTE) will see widespread adoption among MNOs for the increased network efficiency it affords the operator, even though direct revenues will be low".

See "Mobile Operators to Generate $20bn from Internet Voice as 'Carrier OTT' Matures, Juniper Research Finds" - here.

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