Saturday, February 21, 2015
Flash Networks announced that its "Layer8 clientless monetization solution was selected by seven operators in the last six months and is planned to be used by over 200 million subscribers worldwide. The latest customers include operators in Asia and Europe and one large operator group which plans to deploy at several properties.
Layer8 is a clientless monetization solution that reinvents the way operators engage with their subscriber base and enables mobile operators to join forces with over-the-top (OTT) players instead of competing with them".
Liam Galin [pictured], President & CEO, Flash Networks said: “What we actually do is allow operators to partner with OTT players by offering them the ability to appear on the mobile browser in the right context and at the right time in a clientless way without the need for any download.
Using this approach, we are creating an entirely new market segment – with-the-top (WTT) – where operators and OTT players cooperate rather than compete.
From now on we no longer want operators to think in OTT terms but rather consider themselves part of the WTT ecosystem. As part of this ecosystem, we have already partnered with over 200 content providers across the globe, enabling Layer8 to be used by operators to reach out and offer relevant content directly to their subscribers in an appealing way.”
See "FLASH NETWORKS INNOVATIVE LAYER8 MONETIZATION SOLUTION SELECTED BY SEVEN OPERATORS IN THE LAST SIX MONTHS" - here.