[Analysys Mason]: Network Monitoring is an Effective Strategy to Move Away from Flat Rates

A new report by Patrick Kelly, Research Director, Analysys Mason (sponsored by CommProve) predicts ".. decoupling of revenue and network costs as operators become increasingly data dependent .. Mobile operators will abandon network cost-based pricing to focus on premium services, as they look to reduce churn and maintain revenues .. Operators are increasingly employing end-to-end network monitoring solutions to eliminate these silos and create real-time, end-to-end monitoring ".

Source: Analysys Mason

See also "CommProve Adds Cell, Location and Mobility Intelligence to Policy Management" - here. 

The report estimates that "the volume of wireless data traffic worldwide will grow at an annual rate of 67% between 2010 and 2015. During the same period, data revenue per gigabyte is projected to fall from USD23.21 to USD4.27"

Kelly recommends MNOs - “ The use of advanced network monitoring systems is an effective strategy that mobile operators can adopt to move away from flat-rate tariffs and encourage new business usage-based plans "

   

See "Data-dependent operators to implement tiered services to maintain revenue and combat rising costs" - here