Ovum: "Experience is showing that the move to LTE without flat rates can be achieved with positive results"

 

Nicole McCormick (pictured), senior analyst, Telco strategy, Ovum says that ".. There is now solid evidence that leading operators in Asia-Pacific, the US, and Sweden now accept this. These operators are devising new ways to transition to LTE without continuing to offer burdensome unlimited tariffs". 

"Experience is showing that the move to LTE without flat rates can be achieved with positive results .. this has been the approach taken by SK Telecom [here] and LG U+ in South Korea, Singapore Telecom [here] in Singapore, and AT&T Wireless [here, here, here, here, here, here, ],  in the US .. In Asia-Pacific, Hong Kong mobile operator CSL [here] recently adopted a new LTE tariff strategy centered on volume-based pricing, which has proven popular with customers. US mobile operator Verizon Wireless [here, here, here] also phased out unlimited data tariffs for LTE in July 2011, and this has not adversely affected its LTE uptake"

(follow the embedded links to previous relevant posts, such as the PCRF vendor these MNOs are using).

See "Mobile operators begin to abandon unlimited data" - here.