Friday, December 12, 2014

Devicescape: Integrated Wi-Fi/Cellular Service Increases Consumption

Devicescape shared ",, new data demonstrating that consumer consumption of cellular data grows significantly for the majority of users following the introduction of an integrated Wi-Fi and cellular service. Figures from commercial deployments of Devicescape’s ABC (Always Best Connected) solution revealed a 17% increase in billable monthly cellular data use from 64% of end users.

Devicescape’s policy-based ABC solution intelligently manages the movement of users between cellular networks, the Devicescape Curated Virtual Network of 20 million amenity Wi-Fi locations worldwide, and private hotspots in the home and office.

Given automated access to the best available networks, end users ‘supersized’ their overall data consumption. Within three months, the average user’s combined cellular and Wi-Fi data consumption grew by 48%.

While a 17% increase in cellular data represents an excellent operator revenue opportunity, end users themselves were able to exploit Wi-Fi for a dramatic increase in overall data consumed against a small incremental investment in cellular". 

See "Commercial deployments show increased Wi-Fi consumption drives appetite for cellular data" - here.

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