Sunday, December 28, 2014

Sky [UK]: Streaming Viedo Drives Christmas 2014 Peak Traffic to Double

Sky Broadband announced that " Britain’s “connected Christmas” continued in 2014 after it analysed usage on its network, which reaches over 5 million homes across the country. The amount of data crossing Sky’s network peaked at 2Tbps – equivalent to about 1 million families streaming Disney’s Frozen in HD at the same time – and 100% up on last year. 

On Christmas Day over half of Internet traffic was from streamed video services including Sky’s On Demand service. 

Comparatively, on the famed Black Friday weekend Sky’s network saw a lower demand as customers took to shopping online instead of streaming videos.

Usage on Christmas Day surpassed the levels seen from Christmas 2013, with a steady increase in traffic on the day between 8am and 12noon as families switched on to spread some Christmas cheer. The Sky Broadband network then saw traffic drop between 1pm and 3pm as families across Britain tucked into their turkey side-lining any new devices. Post lunch data traffic then started to increase again, reaching an evening peak at 11pm, as the family settled to stream the latest Box Sets, browse the Christmas sales beating the crowds and share pictures of their present haul". 

See "Sky Broadband peaks from Christmas Day" - here.

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