Monday, October 19, 2015

LG to Integrate Giraffic Video Optimization to Smart TV

Meir Orbach reported to Calcalist (here, Hebrew) that "LG will integrates Giraffic video optimization technology in its smart TV product line to enable 4K streaming". 

Giraffic’s multi-patented client-side AVA™ technology overcomes Internet bottlenecks from source to glass, enabling devices to actively control Internet streaming quality.Smart TVs, IP STBs, Tablets and smartphones with Giraffic AVA™ software provide a faster and smoother streaming experience from any internet content source on the end-user’s existing internet connection. Giraffic’s patents on multi-source streaming, congestion control, dynamic maximization of HTTP communication throughout, predictive buffering and network shaping overcomes internet bandwidth limits

Yoel Zanger [pictured], Giraffic CEO told Calcalist: "We understood that great technology (see "New Start-up Promises X2 Faster Video Streaming with 'Crowd CDN'", here) does not always trun into a revenue generating business model. We need to go after those who can and willing to pay. Therefore, 3 years ago, we made a change in our direction. The content and smart devices domain goes to 4K resolution, but the internet infrastructure cant provide the required quality to the home user".


A real network monitor view of a typical Giraffic accelerated stream: averaging 3X higher throughput, and smoother QoS


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