Wednesday, May 25, 2011

NI Deployments (72): StarHub (Singapore) Selected Neuralitic for Usage Profiling and Monetization

Neuralitic Systems announced a ".. a new deal with Singapore’s StarHub. The mobile operator will utilize Neuralitic’s SevenFlow™ software suite to understand the data usage profile of its customers and monetize data traffic".

See "Neuralitic Expands its Customer Base with StarHub" - here.

StarHub, Singapore’s 2nd largest mobile operator, had 2.145M subscribers at the end of Q1, 2011 (see chart).

Joanna Chan, VP of Personal Solutions, StarHub said: “The insights provided by SevenFlow help us in understanding customers' data usage pattern so that we can develop products and initiatives that better cater to the needs of specific customer segments.”

Neuralitic’s SevenFlow is a Mobile Data Intelligence solution that gives marketing professionals and other decision-makers the critical insights they need to improve marketing ROI based on actual subscriber usage characteristics. Its Data Bus component extracts 100% of all mobile network data from a copy of traffic across an industry-standard network interface. The Data Bus also includes customizable business rules to filter data on an as-needed basis, and channels the data to the Knowledge Portal.

Among other functions, the Knowledge Portal presents protocol usage information on a wide range of distinct protocols (http, BitTorrent, ftp, etc.); and helps users measure the impact of particular protocols on the mobile network. See also a patent application - "A METHOD AND SYSTEM FOR ANALYSING A MOBILE OPERATOR DATA NETWORK" - here.

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