Tekelec announced that its Policy Server has been "..selected by Telefónica UK to provide the Policy and Charging Rules Function (PCRF) in the 3G and LTE core networks. The Policy Server will combine with Tekelec’s Subscriber Profile Repository to enable Telefónica UK to offer advanced digital lifestyle services for smartphones, tablets and other mobile data devices, while lowering network operating costs.
The Policy Server will help create new mobile data services and tariff plans using a variety of criteria, including volume of data, speed, time and applications. In addition, the operator could offer personalized loyalty programs, mobile advertising and time-based plans"
Telefónica UK has more than 22 million mobile customers, with 47 percent smartphone penetration as of March 2013. In the first quarter of 2013, 93 percent of new contract customers chose a smartphone.
|Source: Telefonica 2013-Q1 Report|
See "Tekelec’s Market-Leading Policy Server Selected by Telefónica UK Limited for 3G and LTE Networks" - here.