Friday, May 31, 2013

NSN Reality Check: 3 Types of Unlimited Data Plans

Leslie Shannon (pictured), Senior Strategic Marketing Manager, Nokia Siemens Networks, covers the current trends in unlimited data plans, as ".. after luring customers with unlimited data plans, operators soon discovered the downside for their networks: more congestion. This eventually led to a worldwide shift away from unlimited data plans, particularly with the introduction of LTE, which many operators used as an opportunity to pull back on these plans".

"But not everyone. There are still three categories of unlimited data plans out there: Looks unlimited but isn't ..( T-Mobile USA) .. Looks unlimited and is (Sprint, US; LG U+, Korea) .. Unlimited data with varying speeds (Swisscom, DNA Finland)".

Source: Swisscom - see "Swisscom Shows the Unlimited Business-Case"

"Happily, Quality of Service Differentiation can really help here. The key is to think in terms of ‘deprioritizing’ a select few rather than throttling everyone – or no one. Dropping network priority for subscribers over a certain threshold – but only in times of congestion – is common in all of the networks in Hong Kong, for example, and has the advantage of delivering full network speeds when there is no congestion. Alternatively, operators can deprioritize only the highest-usage customers after they reach a set limit, so in practice throttling only those subscribers who cause the most network grief" 

See also "[ABI]: Shared Data Plan Available to 5% of Global Subscribers; Unlimited to 15%" - here

See "The temptation of unlimited data" - here.

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