Last month GENBAND ditched its OEM relations with Procera Networks (here) - and now it announces a new OEM agreement with F5 Networks, a Procera's competitor in the DPI space, for F5's diameter signaling solutions.
GENBAND explains that the need (see below) for the technology derived by "Subscriber demand for bandwidth-hungry apps is placing strains on mobile networks" a good explanation for the use of DPI-based traffic management solution as well. However, it seems that focusing on the signaling plane, with SIP SBC and Diameter creates a unique offering, while managing traffic is a very competitive space, with huge TEMs and pure players.
GENBAND explains that the need (see below) for the technology derived by "Subscriber demand for bandwidth-hungry apps is placing strains on mobile networks" a good explanation for the use of DPI-based traffic management solution as well. However, it seems that focusing on the signaling plane, with SIP SBC and Diameter creates a unique offering, while managing traffic is a very competitive space, with huge TEMs and pure players.
B.G. Kumar, President of GENBAND’s Multimedia Business Unit said: “Subscriber demand for bandwidth-hungry apps is placing strains on mobile networks and creating new complexities at the network edge for handling surging signaling traffic growth .. Mobile operators around the globe are adopting LTE at a significant rate. F5’s Diameter leadership and innovation make it an ideal partner for GENBAND to provide the best integrated solution for the network edge to its customers”
See "GENBAND Partners with F5 Networks to Bring to Market Integrated SIP and Diameter Signaling Solutions" - here.
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