Sunday, July 14, 2013

[Infonetics]: Why Operators Need Subscriber Analytics?

While we saw carriers planning to monetize on their collected analytics (see "Telefonica to Monetize on its Mobile Analytics Data" - here), it seems that the main reasons for being the "big brother" are different, and many are developing their own solution rather then buying products.

A new survey, by Shira Levine, directing analyst for service enablement and subscriber intelligence, Infonetics Research, conducted in partnership with TM Forum to explores ".. operators’ deployment and use of subscriber intelligence solutions, as well as their supplier preferences"

The conclusion is that "Subscriber intelligence solutions will grow in popularity because they enable operators to better pull together and analyze subscriber data to gain a unified, holistic view of their customers and how they’re using the network"

"When asked to identify the business drivers behind their investment in subscriber intelligence solutions, operator respondents most often named better understanding subscriber preferences .. Over half of respondents do not plan to make subscriber information available to outside third parties Standalone analytics vendors are respondents’ top choice to supply subscriber intelligence solutions, though a large number operators said they plan to build their own analytics tools"

See "Operators' subscriber data intelligence plans unveiled" - here.

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