Vodafone UK Says No to Unlimited LTE

While SwissCom insists that "All usage based traffic revenues will disappear over the next 3 to 5 years" (here), most MNOs endorse usage-based tiers, probably with shared-data plans (see "[Analysys Mason]: Once Again, Shared Data Plans are Good for MNOs!" - here). Vodafone UK chief joins the majority.

Hugh Langley, TechRadar, interviewed Vodafone UK CEO Guy Laurence [pictured] on the recent announcement of 4G service in the UK.

"4G finally has a reason and that is entertainment, We need to get people used to using entertainment on their phones"

But despite the fact that Vodafone is offering unlimited data for the first three months, Laurence told us that unlimited plans aren't on Vodafone's horizon. "There's not a need for unlimited in my view," he said, drawing on the example of US networks that have struggled with unlimited 4G.

See "Vodafone chief: entertainment key to 4G but unlimited data is a no-no" - here.