Saturday, August 3, 2013

Survey: 2/3 Interested in a Premium, Enhanced Quality of Service (QoS)

"In February 2013, Alcatel-Lucent asked mobile broadband consumers in six countries about the concept of service level-based data plans. Globally, two-thirds of respondents said they would be interested in a premium service that could provide an enhanced quality of service (QoS) .. Survey analysis showed that the optimal price for a premium subscription is about $10.00 per month (all prices in US dollars). For an application boost, it’s approximately $6.50 per month, about the same as the optimal per-use price for the turbo boost service. The comparatively high turbo boost price may indicate that those interested in this service don’t think they’ll use it frequently but are willing to pay for it in specific instances." 

See also "[Signals Research] Users are Willing to Pay for Personalization" - here.

See "Service level-based plans: Six degrees of mobile data plan innovation", By Rich Crowe, Marketing Director, Alcatel-Lucent IP Platforms - here.

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