Thursday, December 12, 2013

Citrix Expands SP Business: Acquires Skytide

The following announcement appeared in a blog post (rather than a traditional press release): "I’m happy to share that Citrix has acquired Skytide, a privately-held company that enables service providers to measure and monitor streaming video as a critical part of their CDN video delivery infrastructure [see "Why Should Telcos Build their Own CDN?" - here]

The holistic understanding Skytide delivers  – and the insight that flows from it – is what enables the service providers as well as the businesses in each of these domains to strike the appropriate balance between the cost of delivery, the quality of the experience and the revenue implications for the stakeholders".
The post, by Chris Koopmans [pictured], VP and GM, Service Provider Platforms, Citrix explains that "The acquisition of Skytide builds on our current service provider business, extending our reach beyond mobile and into the CDN, thereby benefitting communications service providers of all varieties. We’re excited to welcome to our team a talented group of innovators who excel in analytics software design; and who share our commitment to customer excellence and passion for defining the leading edge of video delivery".

See Chris' (co-founder of Bytemobile) guest posts on my blog - "Video adverts – glass half empty or half full for mobile operators?" - here and "Seeing is Believing: Monetizing Traffic through Differentiated Services" - here.

See "The Mobile Video Paradox: Why Insight Matters" - here.

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