Friday, December 13, 2013

TWC: Online Viewing Drives Broadband Demand Growth (+40% Y/Y)

Optimizing service plans becomes a challenge - the service tiers (speed, data caps) should answer the demand for bandwidth and QoE, while maximizing revenues and minimizing churn. Here is a short example that considers all the ingredients:  

Stacey Higginbotham reports to GigaOm that "Thanks to a UBS note from Monday we now have some good data on broadband usage at Time Warner Cable

The investment bank issued a note saying that TWC’s CEO-designate Rob Marcus [pictured] said online viewing is up (although not a replacement for pay TV), and is increasing the demand for broadband. That demand is up 40 percent year over year with an average consumption of 50 GB per month and a median of 20 GB per month. That’s driving the introduction of faster tiers, although TWC will keep usage caps at the low end to appeal to more price-sensitive".

See "Time Warner Cable broadband usage is up 40 percent this year" - here.

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