Friday, January 3, 2014

Singapore Telcos Plans for Data Monetization: Tiered Services, Music and Gaming

How will operators increase their revenues in 2014? Joyce Hooi, The Business Times, interviewed the 3 telcos in Singapore:
  • Kevin Lim [pictured], Chief Commercial Officer, StarHub: "We are primed for data monetisation next year as we expect more customers to adopt tiered data plans".

    See "PCRF Deployments: Starhub Selected NSN" - here and "StarHub  Selected Neuralitic for Usage Profiling and Monetization" - here.
  • Chua Sock Koong [pictured], CEO, Singtel : "In Singapore and Australia, we are actively promoting data usage, including the use of innovative plans that help customers' avoid bill shocks like Optus My Plan .. In the emerging markets that our regional mobile associates operate in, we are rolling out 3G networks to accelerate data usage"

    See "Singtel: 10% of Subscribers Consume 64% of Data; Implements Tiered Services" - here and "Optus Uses Cisco and BroadHop" - here.
  • M1 - "The telco will bank on mobile games, music and video content to drive data usage, said Chua Hian Hou, its assistant general manager for corporate communications".
See "Data monetisation: Telcos' holy grail in 2014" - here.

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