Singtel: 10% of Subscribers Consume 64% of Data; Implements Tiered Services

Singtel launches LTE services for smartphones and announced a change to its 3G/4G data plans, offering tiered services.

"SingTel’s 4G service will provide mobile Internet access that is up to five times faster than existing 3G-based smartphone services, with one-fifth of the network latency .. Users can enjoy theoretical download speeds of up to 75Mbps and typical download speeds between 3.4Mbps and 12Mbps" (see also "Singtel: Theoretical LTE Download - 75Mbps, Actual 3.4-12Mbps" - here).

" .. SingTel's new Flexi and iFlexi plans for 3G and 4G customers will offer data bundles ranging from 2GB to 12GB .. Charges for data usage beyond bundled allowances have been revised to $5.35 per gigabyte".

Previously Singtel's plans had all 12GB data cap. 

Yuen Kuan Moon, SingTel’s CEO Consumer Singapore, said: “We need to break away from the traditional one-size-fits-all approach, which is not sustainable in the long term. Today, 64 per cent of mobile data on our network is consumed by 10 per cent of our subscribers. This prevents the remaining 90 per cent from enjoying the full benefits of the network. With our tiered pricing model, subscribers will pay for what they use, and this ultimately allows us to keep prices for our plans the same over time despite rising network costs".

See "SingTel launches Singapore's first 4G service for smartphones" - here.