Wednesday, November 28, 2012

[BI Intelligence]: Mobile Video is Set to Explode, Unless ..

A new report from BI Intelligence finds that mobile video is set to explode! - unless carriers will not like it - i.e. won’t be able to monetize video traffic in a friendly way to the subscribers, in view of the infrastructure investments needed.

"Mobile video has historically been held back by a single factor: bandwidth. But 4G LTE is changing that, and mobile video is already more popular on the faster wireless networks"

The main reasons for the expected explosion are: "Significant mobile device growth to come, Increase in 4G LTE accessibility and Mobile video viewing appears to be additive .. The big question is how carriers will respond to the resulting data demands. If carriers limit data with tiered plans and high prices, mobile video's potential could be stifled".

According to BI Intelligence "Mobile video already accounted for more than 50% of global mobile data traffic for the first time in 2011" although according to Ericsson the numbers are still lower (25-40% - here).
See "BII REPORT: Why Mobile Video Is Set To Explode" - here.

1 comment:

  1. Mobile video is quickly becoming a mass consumer phenomenon, much as digital photos were earlier in the smartphone adoption cycle.