Vodafone: Pricing Strategy: Stimulating Data Usage

Vittorio Colao (pictured), Vodafone's CEO, presented, together with the groups' 2012 September 30 results [here], his Vodafone 2015 Strategy - for Consumer, Enterprise, Networks and Operations. See slides, related to pricing and data traffic, below.

In the 6 months ending at September 30, voice and messaging revenues decreased by 14% and 10.6% respectively, compared to the same period last year.

Data revenues increased by 5.7% and are now 16% of all service revenues (including fixed services revenues), compared to 12.2% during the same period last year.

See "Vodafone Group Plc Interim Results For the 6 months ended 30 September 2012" - here.