Swisscom Shows the Unlimited Business-Case

While US operators eliminate unlimited plans (usually in favor of Shared Data Plans), Swisscom finds the unlimited ("infinity") strategy promising, expects "Revenues from products charged on basis of usage will ultimately disappear" and "positive ARPU development from 2013 through “wronggraders” and upselling to higher speed plans for existing customers". Competitive OTT services play a major role in this strategy.

See the following slides from Swisscom's recent Investor & Analyst presentation (Q3, 2012):

See "Unlimited” - here.