A new analysis by Olga Yashkova (pictured), Program Manager, Frost and Sullivan concludes that "The need to assess the quality of communication services from an end-user's perspective has presented the global customer experience (CE) monitoring market with immense growth opportunities. To understand the impact of broadband data proliferation and consumer desire to do everything on-the-go with network efficiency and quality of experience (QoE), service providers world-wide are turning to CE monitoring systems .. the market earned revenues of over $865.1 million in 2011 and estimates this to reach $2.54 billion in 2018".
"The link between customer churn and QoE has been clearly established, which is why CE monitoring solutions have become a necessity ..With new high-capacity radio frequency access technologies gaining ground, such as long-term evolution (LTE) and LTE advanced, there is a real need to understand customer experience with networks and services .. Vendors need to build cost-effective systems with high performance and scalability .. Advanced solutions that can collect relevant information and provide applicable metrics will help boost adoption".
"The link between customer churn and QoE has been clearly established, which is why CE monitoring solutions have become a necessity ..With new high-capacity radio frequency access technologies gaining ground, such as long-term evolution (LTE) and LTE advanced, there is a real need to understand customer experience with networks and services .. Vendors need to build cost-effective systems with high performance and scalability .. Advanced solutions that can collect relevant information and provide applicable metrics will help boost adoption".
See "Frost & Sullivan: Network Operators Count on Customer Experience Monitoring Systems to Solidify Consumer Loyalty Globally" - here.
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