Sunday, December 23, 2012

[Analysys Mason]: How will Operators Handle OTT / Voice and SMS Revenues Decline?

A new research by Stephen Sale (pictured), Principal Analyst, Analysys Mason ".. analyses the key factors that are driving the voice and messaging markets in Western Europe, and provides forecasts for traditional operator-provided services, next-generation operator services and OTT services".
  • Several mobile operators have launched their own VoIP apps, typically offering low-cost or free calling via Wi-Fi. They aim to address arbitrage opportunities targeted by alternative apps. Examples include T-Mobile’s Clever Connect, Tele2’s +46 and Telefónica’s forthcoming TU Go.
  • VoLTE offers an opportunity to improve the mobile voice feature set, notably by integrating it into other IP services. However, a clear vision for how voice services should evolve has yet to be articulated and discussions of its potential benefits are focused almost entirely on cost reduction. VoLTE plans are currently being decided by spectrum strategies. Most operators do not have a meaningful voice strategy.

Source: Analysys Mason, 2012
See "Operator and OTT voice and messaging services in western Europe: forecasts and analysis 2012–2017" - here.

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