
Kindsight used to present the business opportunity for operators as a paid Value-added Service or free service with advertising (here). This seems to have changed, and the current model is the freemium concept:
"..Mobile operators can deploy the white-labeled Kindsight Mobile Security solution to launch new value-added services to their subscribers under their own brand. These services can be offered for a monthly fee to generate new revenue or by using a freemium model where some functionality is offered for free and the subscriber can upgrade to the premium features for a fee. Since mobile operators are the only providers who can combine network-based and device-based security, by working with Kindsight they can offer a strongly differentiated offering to their subscribers as compared to off-the-shelf, device-only mobile security solutions".
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