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And the network effect:
- As unicast replaces multicast/broadcast - and video traffic levels surge - centralized content injection will drive up the cost of video delivery in the IP service network, as well as video server and link congestion, and impact service availability and quality.
- The extra expense of maintaining multiple networks, one for managed video and one for high-speed Internet service, will become prohibitive.
- BRAS routers simply do not have the capacity to handle the increased traffic load or the service intelligence to support the personalized video and Internet services customers are demanding.
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