During this year we saw several AT&T executives talking about 1-800 data services (in which the content provider pays for the subscriber data consumption).
See "AT&T CEO: 1-800 Data will 'Catch Fire in the Next 12 Months'" - here and "AT&T Considers "1-800" Model for Mobile Data" - here.
While this challenges Net Neutrality (which does not apply yet to mobile services in the US, but such initiatives may trigger that) and raises doubts by experts (see "1-800 Apps Concept: Superficially Appealing but Unworkable" - here) AT&T seems to continue with the plan.
Karl Bode reports to DSLReports.com that "A reader writes in to tell us that AT&T is circulating a survey trying to gather support for the idea, by framing the discussion in the context of movie studios paying for the bandwidth to watch their trailers. The survey question:
"When I answered "not interested" the survey ended quickly," says tipster djrobx".
See "AT&T Still Interested in Developers Paying Fee to Bypass Caps" - here.