Monday, February 18, 2013

[Signals Research] Users are Willing to Pay for Personalization

A study of 3,500 mobile broadband consumers from Brazil, India, South Korea, UK and US by Signals Research Group (sponsored by Tekelec) finds that "Customers want more choices in how they can mix and match services, and they are willing to pay for a greater degree of personalization across services, such as: Email, Web Browsing, Social Networking, Multi-User Gaming, Sports/News/Video, Voice over IP, TV and Movies, Cloud, Remote Lock/Remote Wipe"

Source: Mobile Broadband Pricing and Bundling - the Voice of the Consumer, Tekelec 

".. In addition, customers ranked pricing concepts based on Usage and Specific Applications higher than those based on Bandwidth/Performance, Family Sharing/Bundling of Devices, Casual Usage, or Free Access with Advertising. Service providers have an opportunity to generate incremental revenues if they sell tailored services to customers whose devices are capable, but not yet part of a mobile data plan"

See "Mobile subscribers willing to pay for service bundles ‘their way’" - here.

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