Monday, March 2, 2015

Flash & Nokia Expand Partnership

A 2nd agreement for Flash Networks with Nokia Networks. 4 months after announcing that "Nokia will Include Flash Network Gateway in its Offering" (here), the two companies signed an MOU for Flash's other business line - monetization

Flash announced that it has "signed a memorandum of understanding (MoU) with Nokia Networks to provide Flash Networks’ Layer8 monetization solution to mobile carriers worldwide. Nokia Networks will extend its portfolio with the Layer8 solution in 2015. This mobile monetization solution has already been selected by seven Tier 1 mobile operators around the world  (see "Flash Networks'  Monetization Selected by 7 Operators; Defines "With the Top" Model" - hereand is currently being deployed for 50 million users with a growth potential of reaching up to 200 million subscribers in 2015.

Flash Networks and Nokia Networks will not only act as the technology providers but will also manage the entire lifecycle of Layer8, including the creation of a complete ecosystem. The ecosystem, which already includes over 200 partners, will enable operators to offer use cases such as local content recommendation, coupons, price comparisons, app recommendations, the upsell of data packages, and much more. This enhanced offering adds new value to the user experience in a clientless and non-intrusive way. The cooperation will be underpinned by co-marketing and sales activities, building on and increasing the collaboration that already exists between the two companies in the optimization domain.

See "Flash Networks signs MOU with Nokia Networks for mobile monetization" - here.

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