Sunday, March 1, 2015

Nokia's Optimization: Video Speed Increases by 50%; Akamai Detects Congestion

Nokia Networks announced their location-based solution, with which "Operators will be able to offer efficient content delivery to mobile users, as well as tailored services related to nearby points of interest based on insights gained from their subscription packages and device type as well as network data on traffic patterns, building types and other location information"

Related posts:
  • Rumors: NSN's Liquid Applications Uses Saguna's Technology - here
  • Akamai Expands CDN to the RAN with Saguna - here
  • Saguna's Optimization and Monetization Technology to be Deployed in 2014 - here
Nokia's solution includes:
  • "Nokia Liquid Applications’ throughput guidance helps content providers optimize their transmission policy to reflect dynamically changing network resources in real-time. This improves resource utilization in mobile operator's network. YouTube has successfully conducted lab tests of the throughput guidance technology, with initial results showing improvement in network utilization and application quality of experience.

  • Congestion detection from Nokia’s Liquid Applications notifies upstream content providers and mobile device clients as to the most efficient time to fetch subscriber content based on real-time cell load information. Akamai, a leading content delivery network (CDN) and cloud computing services provider, is currently testing congestion detection as part of their Predictive Video over Cellular (PVoC) optimization solution for mobile networks.
  • Nokia smart location experience optimization service provides up to 50% increase in video streaming speeds for consumers based on insights on how applications utilize network resources".
Lior Netzer [pictured], VP and General Manager, Emerging Mobile Business Unit, at Akamai, said: “Akamai’s PVoC video optimization solution is being designed to work with Nokia’s Liquid Applications to intelligently deliver video content at the most optimal times across the mobile network. It makes use of radio context information to initiate video downloads and pre-position content on the mobile subscriber’s device, enabling high quality media experience. Having insight into the real-time capacity levels of the cellular network can result in more efficient utilization of mobile networks.”

See "Nokia Networks smart location experiences place you in the center of personalized services" - here.

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