Saturday, June 2, 2012

AT&T CEO: 1-800 Data will "Catch Fire in the Next 12 Months"

US operators continue to challenge net neutrality rules.

Phil Goldstein reports to FierceTelecom on AT&T's CEO Randall Stephenson (pictured) presentation at the Sanford Bernstein Strategic Decisions conference:

Mr. Stephenson said he believes ""toll free" data plans, which would exclude certain types of content from counting toward a customer's monthly data allotment, likely will catch fire in the next 12 months .. customers are beginning to understand tiered data pricing, which may cause them to avoid data-heavy types of over-the-top content services".

See also "AT&T Considers "1-800" Model for Mobile Data" - here and "[Guest post]: Engaging the Subscriber" - here.

".. And since content providers are trying to monetize their content over mobile, he said he can envision a model where content providers are willing to pay to bring customers to their content".
".. AT&T is not focused on, per se, family plans, but on connecting the next device .. and allowing customers to connect tablets, USB modems and other devices to an existing smartphone data plan for an incrementally higher cost. Stephenson also said that within the next 24 months he envisions some customers moving to data-only plans as voice and messaging become data applications"

See "AT&T's Stephenson: Content providers are asking for 'toll free' data plans" - here.

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