Sunday, September 5, 2010

Policy Management Personalization: Comptel Deployments

Article by Carol Wilson covers a recent LightReading seminar "Putting the Customer First: Policy Gets Personal" sponsored by Comptel (watch here)

See "Policy Control Key to Personalized Services" - here.

The main observation is that "policy management moves from its traditional role of bandwidth management and control to a more offensive role of new maximization of services and revenues [Ari Banerjee, Heavy Reading senior analyst]

Kipp Gearhart, Comptel's director of Business Development & Alliances, says "There have been many attempts to try to use network-based policy to drive personalization, but they have been fragmented over many types of networks and technologies"

Kipp described 5 Comptel deployments (Disclosed by their continent only - check here for guesses):
  • LAT [upper chart below] - set a monthly limit to a post-paid service (bill-shock prevention) to reduce churn to pre-paid
  • South-East Asia [lower chart below] - Fair use policy with profile based QoS adjustments considering also cell congestion
  • Scandinavia - 2.6M subscribers, 10+ VNOs - "support multiple virtual network operators, applying policy to specific service packages and providing Service Level Agreements". Support for bill shock prevention added in 2010.
  • Pan European Operator - 12M subscribers - bill shock prevention for roaming users. Works with Cisco SCE DPI device
  • North Africa - 20M subscribers "stimulate usage of under-utilized network capacity and of new services, using dynamic campaigns that allowed mobile broadband users to burst to higher speeds during non-peak times"

Related posts:
  • Allot: Use-Cases Implemented by Mobile Operators - here
  • Bill Shock Prevention - Vendor Offering Review - here

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