Peter Dykes, Senior Analyst, Informa Telecom summarizes his conclusions from the recent Broadband Traffic Management Event (here).
See "Realizing the value of policy control" - here.
".. in informal discussions between conference sessions, it became clear that in markets where smart devices such as the iPhone and where dongle usage is low because few people have laptops, policy control is perceived as differentiating technology. Apart from offering superior control of vast numbers of pre-paid customers in comparison to the traditional IN approach, these operators are looking with relish at implementing more effective loyalty campaigns and discounting in markets which are notoriously susceptible to high rates of churn".
See also:
- B/OSS 2011 Trends: Embracing OTT and Integrated Policy Management - here
- Openet: Recent Trends in Policy Management - here
- Infonetics Research: Policy Servers Market to reach $471M in 2010 ; Bandwidth Management is the leading Driver - here
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