Monday, December 6, 2010

Policy Management: What Does Telefonica Need Now?

Peter Dykes, Senior Analyst, Informa Telecom summarizes his conclusions from the recent Broadband Traffic Management Event (here).

"Obviously the focus of the event was based around traffic management, but a complete day was themed to issues around the use of policy .. The change however, is that a move toward more service-oriented applications for PCRF is happening . .. Operators such as Telefonica [see "Telefónica Group Selects Acision/Tekelec" - here and  "Telefónica O2 [Czech Republic] Cleans the Internet with NSN" - heretold delegates at the event that along with the need to manage a massive growth in demand for video, there was also increasing demand for in-line services such as parental control, optimization and security. ..  Huawei for its Russian customer Megafon [here]. In the case of Megafon, as it moved to an all-IP network, the operator was faced with growing data traffic and the fear of becoming a dumb pipe for other people’s content".

See "Realizing the value of policy control" - here.

".. in informal discussions between conference sessions, it became clear that in markets where smart devices such as the iPhone and where dongle usage is low because few people have laptops, policy control is perceived as differentiating technology. Apart from offering superior control of vast numbers of pre-paid customers in comparison to the traditional IN approach, these operators are looking with relish at implementing more effective loyalty campaigns and discounting in markets which are notoriously susceptible to high rates of churn".

See also:
  • B/OSS 2011 Trends: Embracing OTT and Integrated Policy Management - here
  • Openet: Recent Trends in Policy Management - here
  • Infonetics Research: Policy Servers Market to reach $471M in 2010 ; Bandwidth Management is the leading Driver - here 


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