Wednesday, July 6, 2011

SingTel Digital Media CEO: "user experience will become the greatest differentiator for service providers"

Now, that Amdocs acquired Bridgewater (here) they started to push the policy management market. 

Dana Porter (picture), VP and Head of Amdocs Global Marketing, posted about the recent Amdocs Asia Pacific InTouch Business Forum, held in Singapore on June.

" .. Amdocs CEO Eli Gelman publically discussed our recent decision to acquire Bridgewater Systems. This acquisition will combine our proven technology with policy management, so that service providers can prioritize services on the network according to the type of customer. For instance, service providers can offer faster broadband speeds to “high value” customers so they remain satisfied and consume more"

Dana brings as an example Singtel's "priority pass" service (here).
"During an innovation panel that I chaired at InTouch, Loo Cheng Chuan (picture), the acting chief executive officer of SingTel Digital Media, pointed out that “in a commoditized market, the user experience will become the greatest differentiator for service providers.”

See "Speed, Singapore and Service" - here.

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