Friday, August 12, 2011

Monday's Guest Post - LTE and the Rise of Optimized Charging

A new guest post will be published on Monday. In his article, "When Everyone is Super, Then No-One Is - LTE and the Rise of Optimised Charging", my 3rd guest, Mike Manzo, will discuss the ways operators will differentiate when most have 4G networks.

Can tiered-based pricing deliver value to subscribers? Winning and retaining 4G customers while stimulating usage needs a strong marketing strategy. Research has shown that the ability to understand subscribers’ needs and provide compelling plans or offers is paramount. With 4G there will be more variables in subscribers’ needs and meeting them will require an in-depth understanding of subscribers. This blog post looks at how subscriber optimised charging is set to play a significant role in making subscribers feel valued – ensuring effective delivery of 4G services and enhanced quality of experience. The article includes specific examples to illustrate its points. Stay tuned.

If you like to propose a guest port, please send me a proposed subject, abstract and the author details.

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