Tuesday, August 30, 2011

Sandvine: "developers will try to find new ways to have their tethering apps go undetected on CSP’s networks"

Tom Donnelly (pictured), Sandvine's COO new post on the compnay's blog explains the recent trends in tethering business interests (background - here): MNOs revenues, detecting and avoiding following the recent measures taken by AT&T and Verizon

"In the US, both Verizon (here) and AT&T (here) have begun to identify subscribers who violate their Terms of Service (TOS) by using unauthorized tethering applications on mobile networks .. Given that tethering app developers charge between $10 and $50 for a software license, and that CSPs stand to gain potential additional revenues from tethering subscriptions, both developers and network operators have significant financial interest in tethering services.  We have very likely only seen the beginning of a cat-and-mouse game between app developers and CSPs, as developers will try to find new ways to have their apps go undetected on CSP’s networks ..  For mobile network operators who want to enforce their terms of service, Sandvine’s network policy control solution provides tethering detection, enabling CSPs to confidently and reliably conclude when a subscriber is tethering, and ensure accurate billing".

See "Tethering App Turmoil" - here.

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