Wednesday, March 21, 2012

[Infonetics]: SDP Market to Grow from $3.2B in 2011 to $5.8B in 2016

A new research by Shira Levine, Infonetics Research’s directing analyst for next gen OSS and policy, finds that "The global service delivery platform (SDP) software and services market grew 16% between 2010 and 2011, to $3.2 billion .. Infonetics forecasts the SDP software and services market to hit $5.8 billion by 2016".
Previously Infonetics forecasted $5.2B for 2015 (here). Analysys Mason's most recent forecast is $6.3B for 2015 (here).
"Ongoing capital constraints are driving operators’ interest in service delivery platform solutions that go beyond the traditional software licensing model .. We’re seeing growing demand for alternatives such as cloud-based delivery, turnkey application storefronts for consumer and enterprise customers, and revenue-sharing models, and we expect that trend to continue as operators look to create a more predictable cost structure around their SDP deployments
More highlights:

The SDP market is experiencing double-digit percent annual growth in large part due to operator interest in: 
  • Developing app stores – not just for consumers but increasingly for enterprises, such as those in the M2M, healthcare, retail, manufacturing, education, and transportation verticals
  • Offering customized mobile advertising
  • Managing exploding levels of content downloads by mobile broadband subscribers
  • Developing API exposure strategies that enable them to create a richer ecosystem of content partners 
See "App stores and enterprise drive service delivery platform (SDP) spending" - here.

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