Monday, March 26, 2012

Survey: Mobile Users are Willing to Pay for Better QoS, Download Speed and "Turbo Boost"

A survey by independent research firm Vanson Bourne (commissioned by Comptel), asked 2,000 consumers from across the U.K., France, Germany and the U.S. about their "mobile usage and spending habits, and their relationships and satisfaction with their mobile operators".

Some findings:

  • More than one in five respondents reported experiencing poor quality of service (QoS) at least once a week. Yet, the majority (72 percent) of consumers agreed that if their mobile operator apologised and sent special offers to compensate, it would make up for the poor QoS and would increase their loyalty
  • If mobile operators offered faster download rates, 59 percent of respondents said that they would pay for it .. nearly one in five consumers said that they would be willing to pay more than five pounds, euros or dollars extra monthly for such an upgrade

See "Survey Reveals Customers Need More Love From Their Mobile Operators" - here.

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