Aptilo announced that "eircom Group, the largest telecommunications operator in Ireland, has bundled Wi-Fi services with all of their data plans using the Aptilo solutions for carrier-class Wi-Fi service management and mobile data offloading .. eircom broadband, eMobile and Meteor customers are now leveraging the network as an important customer acquisition and retention tool by providing seamless, secure offload of data from their 3G networks to Wi-Fi".
John Bermingham, Senior Product Manager - Data Products, eircom Group said: “From being just one of the many services that we provide, our Wi-Fi offering has rapidly become a strategic tool for optimising the use of our network assets. The ability to offer customers a first-class user experience gives us a competitive edge .. The key to a successful mobile data offloading strategy is making that move from the 3G network to the Wi-Fi network truly invisible to the user. We are already exploring more options in Aptilo’s innovative mobile data offloading solution to make this move seamless for all our customers”.
Among other features, Aptilo's offloading solution includes a Diameter Conversion functionality, with which "operators can transparently control and charge for services via standard Diameter (Gx, Gy and Gz) interfaces in the Wi-Fi network with the same mechanisms that they are using in the 3G network. These can still be differentiated for Wi-Fi usage" (here).
In its latest report, for 2010, the eircom group had 1M mobile subscribers.
See "Ireland’s eircom Group Deploys Aptilo’s Mobile Data Offloading Solution" - here.