Wednesday, April 4, 2012
A new report from by Rich Karpinski (pictured), senior analyst, Yankee Group, looks at shared family or multi-device mobile data plans and concludes that: ".. Mobile operators should view their initial efforts in this area as an opportunity to increase customer loyalty, reduce churn and speed customer transition to their new 4G networks while also setting the stage to deliver even more dynamic pricing schemes in the future .. Operators must think of shared data plans as more than a discount threat. Implement such plans correctly and savvy operators can create a “network platform play” that improves stickiness, reduces churn and even accelerates the migration of users onto new 4G networks".
See also "Verizon Wireless will Offer Shared Data Plans in 2012"- here and "Infonetics: Shared Data Plans - an Opportunity with OSS Needs" - here.
See "Buckets of Data: Evaluating Family and Multi-Device Plans" - here.