Dean Bubley posted a
challenge to the traffic optimization vendors and mobile carriers on his
Disruptive Wireless blog - "
it surprises me that the compression & optimisation specialists (Bytemobile, Openwave, Vantrix, Acision et al) don't target adverts and spam as "low hanging fruit". Ad-blocking as a service would reduce users' bills, speed up their browsing and could be configurable / opt-in like the PC browser add-ons".
See "
Will advertisers be made to pay for mobile data use?" -
here.
Not a easy question in light of Net Neutrality and the ability of
carriers to insert ads (see "
[WSJ] Carrier Ad-Insertion Returns!" -
here). After all, it is not just the advertising industry that profits from a free
distribution system built by the carriers, but so are all content providers.
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