[Dean Bubley] "Why isn't the implicit cost of transporting adverts being paid by their originators or agencies?"

   

Dean Bubley posted a challenge to the traffic optimization vendors and mobile carriers on his Disruptive Wireless blog - "it surprises me that the compression & optimisation specialists (Bytemobile, Openwave, Vantrix, Acision et al) don't target adverts and spam as "low hanging fruit". Ad-blocking as a service would reduce users' bills, speed up their browsing and could be configurable / opt-in like the PC browser add-ons".

See "Will advertisers be made to pay for mobile data use?" - here.

Not a easy question in light of Net Neutrality and the ability of carriers to insert ads (see "[WSJ] Carrier Ad-Insertion Returns!" - here). After all, it is not just the advertising industry that profits from a free distribution system built by the carriers, but so are all content providers.