Heavy Reading: SDM - "We're Just Getting Started"

   

Simon Sherrington from Heavy Reading published a research on the Subscriber Data Management Market (SDM) concluding that "SDM is a critical building block for any provider aiming to offer highly customized, user-focused, and most importantly profitable services .. SDM solutions vendors are in a race to integrate more and more front-end applications with their SDM platforms. Pre-integration with their own technology and third-party technologies will be a key driver of differentiation as deployments become more complex"

See "Putting the Customer at the Center of the Network"- here. Compare to "Infonetics Research: SDM Market Size - $400M in 2010, $1.5B in 2014" - here.

"SDM involves developing a single virtual master set of data and contextual information about customers and users. This is deployed to enable the delivery of unique, profitable services that offer a consistently high level of customer experience at every touch point between a user and the service provider. (Customer experience is defined here in its broadest possible terms to encompass quality of service [QoS], degree of service personalization, and quality of interaction with the service provider). There are several key systems and data sets that will be considered for a SDM deployment, shown in the excerpt below"

 " ..vendors have come at SDM from different directions and starting points and offer different solutions, but many now agree that SDM is a critical building block for any provider aiming to offer highly customized, user-focused, but profitable services". Heavy Reading included the following vendors in the report: Alcatel-Lucent, Bridgewater Systems, Ericsson, HP; Huawei Technologies, Italtel, Nokia Siemens Networks, Openet, Openwave Systems, Redknee, Tekelec, Telcordia and ZTE